Abstract:
A Study was conducted for Oakland Community College by Moore & Associates, Inc., a Southfield research firm. The purposes of the study were to evaluate the public image of Oakland Community College among Oakland County residents and to assist in guiding future implementation and change in curriculum and programs. Two similar polls have been conducted, one in 1986 by the Michigan Department of Education and one in 1989 by an independent research firm, to examine the attitudes and opinions of Oakland County residents with regard to the college. This study will continue to measure OCC's public image, and additionally, will provide support to the college's Strategic Planning, Environmental Scanning, and Critical Success Factor initiatives. Included are: The Report, A Department Chair Presentation, Findings Summary, and Proposal.
