Abstract:
In 1986, the Michigan Board of Education undertook a study of
Oakland County residents' attitudes, perceptions and opinions
about Oakland Community College. The purpose of the research
was to provide the college with the information needed to
more effectively communicate with and provide needed programs
to the community it serves. The present study, undertaken in
October of 1989, was designed as a continuing effort to
monitor public opinion about Oakland Community College. The
findings will be used as a basis for changing the current
curriculum and programs as needed. Of greatest importance,
the findings provide the information needed to develop more
effective information, communication and promotional
strategies.
