Abstract:
The purpose of this study was to investigate the aspects of hardware and software used in
graphics & multimedia companies. Sixty-nine graphics and advertising companies were obtained
from a list of 204 companies. Advertising companies were screened in order to obtain only those
who used software and computer technology in the creative aspects of business. Companies
were asked to discuss the type of computer system used, if they had changed their system or
considered changing in the last three years, frequency of use of various software packages, and
preferred experience and education of prospective employees.
