Abstract:
The purpose of this study is to gauge the public's general awareness and perceptions of Oakland Community College's Hospitality program, as well as other area collegiate hospitality programs. OCC's Hospitality department is initiating a new marketing campaign. The findings of this report will provide a baseline of information about the public's view of the current program. In addition, this study will be administered in one year to gain an understanding of changes in the general public's awareness and image of OCC's Hospitality Program.
